The consumer forces shaping enterprise innovation

The first mobile phones were purchased by corporations and given to employees. Thirty years ago, most people used computers at work but not at home. Most of the innovation flowed from the enterprise into the home. Today, it’s very much the opposite.

The big trends in enterprise trace the opposite movement both at the software layer and the device layer: consumerization of IT means using consumer channels to acquire customers and bring your own device (BYOD) means 66% of employees bring their own devices to work.

Even in infrastructure, many of the big data technologies driving increases in IT spending like Hadoop and Cassandra were developed by consumer internet companies (Google, Yahoo, Facebook, Amazon, etc).

This trend makes a great investment thesis: find all the advances in consumer technologies and bring them into the enterprise. I think this force will be the major driver of innovation for enterprise software for the next while.

Published 2012-10-17 in


I'm a partner at Redpoint. I invest in Series A and B SaaS companies. I write daily, data-driven blog posts about key questions facing startups. I co-authored the book, Winning with Data. Join more than 18,000 others receiving these blog posts by email.

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