APRIL 10, 2026
Founders, Equip Your Agents
No one enters a sales conversation without first asking an AI. Lena Waters on what this means for your go-to-market.
Marketing
MARCH 31, 2026
Marketing in the Agentic Era
On April 9th, Lena Waters kicks off Office Hours with Marketing in the Agentic Era. 15 minutes. One topic. Call-in questions.
OCTOBER 9, 2025
A Founder's Guide to Go-to-Market Strategy
Comprehensive guide to GTM strategy for startups. Sales models, channel strategy, customer acquisition, positioning, & scaling revenue operations.
MAY 7, 2025
An Explosive New Distribution Channel
AI agents are becoming the new gatekeepers of B2B software selection, with AI developers creating databases 4x faster than humans. Key insights for SaaS growth.
FEBRUARY 28, 2025
Four Marketing Principles That Redefine Markets from Klaviyo's Former CMO
Learn how Klaviyo drove 40% revenue growth through laser-focused ICP targeting. Key marketing principles for startup founders from top SaaS CMOs.
AUGUST 6, 2024
The Ghost in the Machine : Invisible Ads in Generative Search
Explore how AI-powered search transforms digital advertising: from visible sponsored links to invisible content auctions in the context window. Key insights for tech leaders.
JANUARY 21, 2024
5th Grade Outlining in Mrs. L's Class : Metawriting before the Age of AI
Discover how AI transforms writing and coding workflows, from grade school outlines to modern data analysis. Learn why structured thinking matters more than ever in tech.
JULY 7, 2023
What 70m Thread Users Mean for B2B Marketers
Analyze what Meta's Threads reaching 70M users means for B2B marketing strategy. Key data on adoption rates, user migration, and impact on SaaS marketing channels.
JUNE 21, 2023
Marketing Teams as Hedge Funds
Learn how successful marketing teams operate like hedge funds, diversifying lead generation across content, paid, and events to compound growth from 100 to 15k+ views.
MAY 17, 2023
How Should You Staff Your Startup in 2023
Analyze 2023 startup staffing trends: Enterprise Tech 30 data reveals 57% headcount growth, R&D ratios, and hiring patterns across growth stages.