When the core teams of a startup work in harmony, they create tremendous leverage for a business. I saw this last week with one startup I work with, Axial, a New York based company enabling private companies to access debt, equity capital and strategic acquirers.
First, the marketing team created a powerful blog post and infographic, just top-notch content marketing. This campaign creates awareness among potential target customers who become curious about the service.
Next, the product and engineering teams refine a product that welcomes users, organizes them into certain key segments and qualifies them for the sales team.
Last, the sales team uses data collected by the product to inform and prioritize the sales processes improving close rates and customer satisfaction.
Although I can’t share the data, I can assure you that startup case studies like this one reaffirm Aristotle’s aphorism that the whole can be greater than the sum of its parts. It’s awesome to see a team working together, building harmony and driving a business forward.
07 April 2013