The trinity of product design
Yesterday, I watched as a friend of mine created an Expensify account for his startup. He was trying the product for the first time.
I took notes without saying much. The experience reminded me of the hours I spent in Google’s usability labs watching people use our AdSense Demographic Targeting beta product. In those sessions, I remember feeling a sense of excitement followed by frustration - even disillusionment. Often, the product confused users. And I had only one person to blame: myself.