How Should You Staff Your Startup in 2023
Yesterday, the Enterprise Tech 30 List was revealed. Congratulations to all the winners (especially MotherDuck, Hex, & Omni)!
I analyzed the headcount patterns within these companies to shed light on three questions :
- How are these top companies changing their headcount through the downturn?
- What percent of headcount is in product & engineering?
- What percent of headcount is in sales & marketing?
The typical company grew headcount by 57%. The mid-stage businesses grew fastest at 88%, next early companies at 62%, & the later companies by 43%. The Giga companies held headcount flat over the past year.

Ethereum revenues have collapsed 82%, which makes the earnings change that much starker. What other business suffered a loss of 80% of revenue & went from burning $2b per quarter to producing more than a hundred million in profit?
This is called a non-deterministic or stochastic answer. Similar inputs do not consistently produce identical outputs. The answers have inconsistent logic.
