How Should You Staff Your Startup in 2023

Yesterday, the Enterprise Tech 30 List was revealed. Congratulations to all the winners (especially MotherDuck, Hex, & Omni)!

I analyzed the headcount patterns within these companies to shed light on three questions :

  1. How are these top companies changing their headcount through the downturn?
  2. What percent of headcount is in product & engineering?
  3. What percent of headcount is in sales & marketing?

image The typical company grew headcount by 57%. The mid-stage businesses grew fastest at 88%, next early companies at 62%, & the later companies by 43%. The Giga companies held headcount flat over the past year.

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Which AI Model Should You Pick for Your Startup?

A product manager today faces a key architectural question with AI : to use a small language model or a large language model?

The pace of innovation in the field clouds the answer. Each day, researchers publish novel findings on performance, discover new techniques to implement, & surface new challenges to wrestle with.

This is my current mental model of when to choose a large or small model :

When to choose a large model :

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Seeking a Distribution Advantage with AI

Great companies transform a technology innovation into a go-to-market advantage.

In the last five major cycles (internet, social, mobile, cloud, web3), startups seized the new technologies of the era to create a distribution advantage.

Google led to search-engine optimization, which startups like Expedia & Zillow grew to become public companies. Mastering social distribution (sheep-throwing in the early days) on MySpace & Facebook’s propelled YouTube & Zynga, not to mention the social networks themselves.

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Tinkering with LLMs

I’ve been tinkering with LLMs.

First, I created a chatbot using all my blog posts. Then I created a model to produce blog entries based on my writing.

As I went through this process, I asked myself some questions along the way :

  • Does the ML model ingest my posts & keep them? What if I’d like to remove them from the logs or training set or output for others?
  • The blogbot often returned no answers for questions I thought would be straightforward. How can I ensure the response rate is 99%+ before launching?
  • Which post is better : hand-written, ChatGPT, or custom-trained models? How would I judge? More views? Written in my voice with alliteration & rhetoric? Use of the & instead of “and”? Injects links to other related posts?
  • When is a blogbot a better user experience than search? With search, I can know that I’ve plumbed the depths of the blog, looking at every relevant post for an answer. How do I do that with a bot?
  • The latency for both is significant : 5 to 25 seconds depending on the query. Google observed 400ms increase in latency decreases traffic by 20%. Will users be more patient with bots than with search?
  • What if I reimagined the home page of tomtunguz.com as a chatbot interface rather than a list of all posts? That UI would personalize the experience for each visitor & each session, but it would hamper browsing? Which is the more important use case?

I imagine many product teams are asking analogous questions about how to leverage these new models.

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The Greatest Profitability Turnaround in Software History

Which database generated a -$1.8b loss & within a year produced $130m in profits? Ethereum.

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Last year, I compared MongoDB & Ethereum growth to draw a parallel between two major database companies. This year, web3 activity has fallen dragging revenues along for the roller coaster ride.

image Ethereum revenues have collapsed 82%, which makes the earnings change that much starker. What other business suffered a loss of 80% of revenue & went from burning $2b per quarter to producing more than a hundred million in profit?

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When 1 is Bigger than 4 for AI

I asked ChatGPT about the numbers 1 & 4. Which one is bigger?

Sometimes, 1 was bigger. Othertimes, 4 was bigger. Sharon Zhou ran this experiment at scale to showing the order of yes & no matters in the response.

image This is called a non-deterministic or stochastic answer. Similar inputs do not consistently produce identical outputs. The answers have inconsistent logic.

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Every Customer is a Design Partner - Leading Your Sales Motion with Sales Engineering

When a startup is born, founders lead sales. Design partners, pilots, or founder-led sales - they have many names - these customers work with a startup to solve a problem.

Conversations about contracts & pricing are kicked down the road until the customer sees value & the path to capture it.

Said another way, founder-led sales are sales engineering sales, not account executive sales.

As a company scales, founders transition sales to others. The default behavior is for founders to pass sales to account executives.

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Microsoft's Billion Dollar AI Business

I’m watching public company earnings to identify early trends in the software market to inform startups’ plans for 2023. Yesterday, Microsoft & Google announced earnings. Amazon, Cloudflare, & Mongo announce later this week.

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Google Cloud Platform (GCP) & Microsoft Azure had strong quarters with about 28% annual revenue growth each. The decline in growth rate from the last two quarters continues with each service seeing another 4 percentage point drop in growth rate each.

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Software Spending Growth Will Accelerate by 40% in 2023, But it Doesn't Feel that Way

Software spending in 2024 should rise 12%, increasing from 9% last year according to Gartner. Overall spending will rise from $4.4t to $4.6t. Why doesn’t it feel that way?

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Devices will be the only category to decline. CDW, a $20b distributor of software & hardware, announced earnings last week & their results echoed these. CDW has a significant government & education business.

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Why Every Startup Needs an AI Strategy

Every company will be an AI company. Every startup needs an AI strategy - not just for fundraising or press appeal.

User expectations have changed. When one email composer window autocompletes sentences, every email product will need to follow. When one customer support bot provides a meaningfully better experience to answer questions, every competitor will match it.

ChatGPT & Midjourney have educated hundreds of millions that we can & should expect more from software. Now those teeming masses will demand it.

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