The Five Flavors of ARR - New Definition, Same Great Multiple
There’s a trend in pitch decks and startup pitches I’ve been watching - the commingling of metrics definitions, especially ARR. Everyone reports ARR today, even in transactional businesses and market place businesses, and for good reason. The valuation multiples on annual recurring revenue are the highest across startup categories.
Ten years ago Startupland began to talk about valuing early and mid-stage startups on multiples. Today, it’s de rigeur and that’s not changing anytime soon. Management teams and VCs talk multiples in partner meeting presentations, term sheet negotiations, and board room conversations. Multiples are a useful yardstick to answer the question: how do these terms compare to others’ multiples, and so it is a fair deal or a great deal?


