Google's Future in Search & AI
Google’s earnings call identified some major changes and unexpected outcomes, including the performance of AI Ads, the importance of hardware compared to algorithmic efficiency gains, and the groundswell of developer adoption for Gemini models.
AI algorithms have had a thousand times reduction in inference cost over the last three years. There is another cost reduction curve, which is the compute per watt of electricity. Google reveals that this is decreasing at half of the rate of algorithmic efficiency. But it can be just as meaningful.

Over the weekend, a small Chinese hedge fund turned star AI research outfit launched