Trajectory
In 2012, we cared that we used software. Today we care how we use it.
The difference is trajectory.
In the last decade, adopting software was the priority. Moving from on-premise to the cloud or digitizing a manual workflow promised productivity gains. Adoption was the finish line.
Today software is ubiquitous. Every salesperson uses a CRM & every engineer uses an IDE. The edge no longer comes from having the tool but from the specific path & manner in which that tool is used to achieve an outcome : a trajectory through software.