Military Strategy Applied to Startups
OODA was a technique coined by John Boyd, one of the leading military thinkers of the last 100 years, based on the German’s Blitzkrieg-style warfare which prioritized speed and surprise over the traditional win, hold and grind attrition techniques of trench warfare. After @pmarca tweeted about the concept, I read one of the books on the topic called Certain to Win.
Boyd’s thesis is that leaders of successful teams have to enable their organization to move rapidly, which means empowering people at all levels to make decisions. Speed is a huge asset in confrontations in both business and war, particularly when there is a substantial size difference between two competitors, so the author writes.



