Extreme PMF : Sustaining Success with Scale
First Round’s Product Market Fit Framework adds dimension & texture to a concept we all use - Product Market Fit (PMF).
PMF isn’t attained permanently, but sustained over time as companies & complexities grow. As they scale, startups move up-market, expand into new geographies, add new product lines, & develop new customer acquisition motions.
These complexities are initially linear but eventually multiply. The idea is best illustrated by example.
Looker is one of the companies highlighted ๐ค & a portion of their journey is detailed here :


