The Pricing Power of Agents
In 2025, we predicted that 2026 would be the year agents would earn as much as a person.
It’s already happening.
In markets where there’s a labor shortage and an urgent need to hire people, we are seeing agents command 75%, 85%, even 100% of a human equivalent salary. This is faster than we were anticipating.
The first-order benefit is completing the work.
But there are second-order benefits that are now starting to appear. Training agents is significantly faster since all materials can be presented at once & in parallel to the AI.