A CEO of AI Applications Marks a New Era of AI Competition
With models rapidly commoditizing in performance, we are seeing different strategies for keeping users on the same models.1
- MidJourney is asking users to personalize their models
- OpenAI has developed a memory
- Google is offering free-fine tuning as a way of winning share & locking in demand
- OpenAI has hired Fidji Simo as CEO of Applications
Ultimately, personalization & applications are likely to be the two vectors by which foundational model companies compete.
A model remembering your name, optimized to your codebase, having a knowledge of your previous work & refashioning itself to the way you work : those are reasons for loyalty, even if the model isn’t state of the art. Like airplane reward programs, personalization & memory introduce switching costs that may outweigh the benefits of state-of-the-art models.



