The Three Key Forces Shaping SaaS in 2014
Vik Singh wrote a great post in VentureBeat last week titled “Why Salesforce Needed to Buy RelateIQ” in which he talks about a new era in SaaS, the Predictive Era, the era of intelligent software. We’ve just seen one of the first acquisitions in the category with RelateIQ*, but I believe we will see many, many more for a few reasons.
First and most importantly, prediction provides competitive differentiation in an increasingly competitive market. It’s no longer sufficient in most horizontal SaaS categories to provide a cloud-based alternative with similar features to traditional software incumbents. RelateIQ showed this to some extent in CRM. The company uses natural language processing to reduce data entry. But this trend is as true for email marketing tools as logs analysis, for calendars as lead prioritization tools.





