Mark-to-Market Rounds - What Will Your Startup's Strategy Be?
Ten years ago, startups pulled capital from the capital markets. A startup raised money, executed for 12-24 months then sought more capital on Sand Hill, flaunting milestones to justify a higher valuation.
Today, a global investor base pre-emptively shoehorns dollars into the most attractive startups, saturating the balance sheet with cash every six to nine months. I call these mark-to-market rounds.
Mark-to-market rounds press private markets closer to public markets in three ways.


