A New Axis of Competition
Would you choose one software over another because it has a proprietary model with better performance?
Two companies shipped custom AI models today (three in a week counting Cursor!1), raising that question. Intercom launched Apex 1.0, a model for answering customer support tickets.2 Chroma released Context-1, a model for multi-hop agent search.3
Apex 1.0 beats GPT-5.4 & Claude Opus 4.5 on customer service tasks.2 Context-1 scores 97% on agent search benchmarks.3 One Intercom gaming customer saw resolution rates jump from 68% to 75%.2