Yesterday Microsoft added a new metric to a model release card, one that will likely become a standard.1
Average token usage.
In the first row, the Microsoft model hits 71.6 on SWE-Bench Verified using about a third of the tokens Claude Haiku 4.5 burns.
Benchmarks are now measured on two different dimensions, the overall performance & the cost to achieve that intelligence.
One search ad every 40 minutes pays for a trillion-parameter model. One content ad every 3 minutes does the same. The math on ad-supported AI is better than you think.
When Anthropic pulled Claude Code from the $20 plan last month, it signaled an industry assumption : frontier intelligence requires frontier pricing. For open models, the economics flip.
A B200 GPU costs $4.50/hour on spot markets.1 Google Search ads generate $38.40 CPM (cost per thousand impressions),2 while Google Display runs $3.12.3