Integrations as Competitive Advantage
Software systems work best when they’re connected to each other. For years, incumbents use deep integrations as a competitive moat.
But AI upends this dynamic.
A few of our portfolio companies are starting to develop integrations with AI in a matter of hours, completely upending the two or three quarter timeframes of classic enterprise integration development.
This enables two important impacts to the sales cycle.
First, the integration a customer desires can be built during the sales cycle, demonstrating the startup’s technical agility.


As startups scale, effective sales implementation becomes the difference between stagnation and sustainable growth. After analyzing hundreds of sales organizations across startups, I’ve distilled the key pieces of advice that founders and leaders should keep in mind.
