The Price of Distinctiveness
You have to pay a price for your distinctiveness, and it’s worth it.
The fairy tale version of “be yourself” is that all the pain stops as soon as you allow your distinctiveness to shine. That version is misleading. Being yourself is worth it, but don’t expect it to be easy or free. You’ll have to put energy into it continuously.
The world wants you to be typical – in a thousand ways, it pulls at you. Don’t let it happen.


72% of unprofitable SaaS companies would become profitable.

