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Crypto companies that launch a token maintain two capitalization tables: equity and token cap tables. They are distinct but related.

Let’s look at a hypothetical crypto company’s cap tables. On the left, the cap table shows a company that has raised a Seed, A, B, and C rounds. In addition, there are allocations for the founders & employees, plus the Employee Stock Option Pool (ESOP) for new employee grants and retention grants.

Passive venture capital investing is a relatively new idea. But it’s transforming the industry. As later stage investors permeate venture capital, they are amassing index funds of startups. If the public equities market is any indication, passive investing is here to stay.

In public equities, passive investment funds constitute 54% of total dollars in the market, according to Bloomberg Reseearch.

Stripe is the most valuable private company in the US. The company started out life as /dev/payments helmed by two brothers from Ireland. Today, Stripe is synonymous with payments and tallies more than 15 products. From fraud to reporting, company incorporation to carbon removal, Stripe has redefined itself again and again. This level of success requires masterful leadership.

If you’re part of a management team, repeating yourself is a key to success.

When I worked in online advertising, we measured the performance of marketing campaigns in a particular way called aided and unaided recall.

Imagine I send you a survey with two questions:

1. List the names of all the venture firms you’re aware of.
2. Review this list of venture firm logos. Which ones do you know?

The first question is an example of unaided recall and the second is aided recall. A quantitative brand marketer for Redpoint might send this survey before and after a campaign to measure the impact of the campaign. Great brands score very highly on unaided recall.

Unlike equity-only startups, crypto startups maintain two capitalization tables. The first is the equity cap table, just the same as non-crypto startup. The second is the token cap table: who owns how many tokens.

In the early days of crypto, the convention for the genesis token distribution[1] was 80/20 community/insiders. Employees, investors, and the foundations responsible for running the projects (insiders) retained 20% of the tokens. At IPO for a classic startup, equity allocation is the reverse. Insiders own 80%.

Today, Height.app launched out of private beta, and we’re thrilled to announce Redpoint has partnered with the Height team, especially Michael & Kat, who hail from Stripe and Facebook.

We were captivated by Height when we met the team several years ago. In particular, the company aspired to a vision of enabling cross-functional teams to work better together, particularly as organizations grow. The past two years have accelerated collaboration tools adoption and the moment is right for a new product to push the project management sector forward.

The Modern Data Stack is taking shape. MDS is a movement led by many companies to re-architect data flows in an organization. The MDS is a reaction to the realization that data has become essential in every organization, but the tools, infrastructure, and culture to support that role aren’t yet in place.

One of the key parts of that ecosystem is data observability: the system in the MDS that ensures data is correct and flowing properly.

GitLab is the first fully remote software company to go public. More than 2000 employees work all over the world and have collaborated to build a massive software business.

GitLab provides a suite of DevOps tools that enable engineering teams to build and deploy software, and then secure it. The breadth of the solution is hard to convey, unless you visit the features page; when printed it’s more than 100 pages long. If that’s not a suite…

Developer relations tops the list of priorities for many infrastructure companies. After all developer interest is a key step in the go-to-market motion. Many products enter an organization bottoms-up, and months or years later, become so important to the company, they buy a contract.

How does a team scale and measure a devrel team? To answer that question, Redpoint Office Hours welcomes Shawn Wang, on Wednesday, September 22nd at 9:00 AM PT. Head of developer relations at Temporal, Shawn has worked on React and serverless JavaScript at Two Sigma, Netlify and AWS. He has started and run communities for hundreds of thousands of developers, like Svelte Society, /r/reactjs, and the React TypeScript Cheatsheet. His nontechnical writing was also recently published in the Coding Career Handbook for Junior to Senior developers.

What is the product a customer or a prospect buys immediately before they buy yours?

We’ve all heard the words digital transformation. Now that I’ve given you time to unroll your eyes and let the sarcastic comments dissipate, please give me a chance to make something useful of this idea.

As a customer progresses along their journey, they evolve from a previous inferior state to a new superior one. The journey might be a migration from an on-premises data stack to a modern cloud data pipeline. Perhaps, they are in the midst of modernizing their sales infrastructure from simply Salesforce to a broader suite of call recording, marketing attribution, and sales content enablement. A business could be migrating to a Kubernetes stack to power a microservices architecture with distributed tracing.