1 minute read / Oct 19, 2023 / office hours /
Outbound Marketing Fury : Office Hours with Raj Sarkar
Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP). Next, he headed marketing at Atlassian for Trello, Confluence, Jira for Business Teams & other products. Last a short stint at Palo Alto Networks before becoming CMO at 1Password.
Raj writes about Outbound Marketing Fury, A style of marketing that raises awareness without spending significant brand dollars using controversial content.
In other words, a challenger marketing strategy.
In this session, we’ll explore
- what it means to have Outbound Marketing Fury
- how Ben Thompson’s Aggregation Theory has shifted power in the media ecosystem
- how to combine PLG with Outbound Marketing Fury
If you’re interested to attend, please register here. As always, submit questions to the registration form and I’ll leave them into the conversation.
I look forward to welcoming Raj to Office Hours!