Best Practices

Theory SaaS Startup Key Metrics Template

Download our comprehensive SaaS startup metrics template covering 6 key areas: people, revenue, cash, sales, marketing & customer success. Track KPIs like a VC.

Theory SaaS Startup Key Metrics Template

Define the What But Delegate the How

Learn how successful startup leaders scale by defining outcomes while delegating execution. Key insights from Obama's leadership style for founders and managers.

Define the What But Delegate the How

Hustle As Strategy

Discover why hustle and execution trump strategy in competitive markets. Data shows how top companies win through operational excellence, not just novel plans.

Hustle As Strategy

A Common Mistake in Hiring Plans

Learn why successful startups plan for a 20% mis-hire rate and how strategic over-hiring in GTM teams can protect your growth targets and ARR goals.

How Many Managers Will You Need This Year?

Learn the optimal manager-to-employee ratio for fast-growing startups. Data shows why maintaining 7-8 direct reports maximizes team success and reduces costly turnover.

How Many Managers Will You Need This Year?