Books

9 Books Every Entrepreneur Should Read

Discover 9 essential books that shaped successful startups, from NetApp's founding story to timeless business lessons. A curated reading list for ambitious founders.

To Sell is Human

Discover why ambiverted salespeople outperform extroverts by 25% in enterprise sales. Key insights on modern B2B selling from Daniel Pink's research.

The idea factory

Explore how Bell Labs' innovation model drove 100 years of tech growth through transformative inventions like transistors and satellites. Key lessons for startup innovation.

The idea factory

Systems Thinking for Startups

Learn how systems thinking drives startup success through feedback loops and organizational learning. Key frameworks from Peter Senge for building adaptable, innovative companies.

On negotiation

Learn 7 proven negotiation tactics from a Google & military trainer to succeed in startup deals, term sheets & daily business interactions. Expert insights for founders & VCs.