Content Marketing

What I’ve Learned about Blogging in 3 Years

Discover key blogging insights from 3 years of VC writing: daily vs. monthly posting strategies, content optimization, and audience building tactics for startup founders.

What I’ve Learned about Blogging in 3 Years

Measuring Dark Social Using Google Analytics

Learn how to measure dark social traffic in Google Analytics, which drives 40% of blog visitors. Essential tracking insights for startup founders and content marketers.

Measuring Dark Social Using Google Analytics

How To Measure the Success of a Blog

Learn how successful startup blogs measure true audience engagement beyond vanity metrics. Data-driven insights to reach your target readers and drive meaningful growth.

How To Measure the Success of a Blog

The new marketers

How modern startups transformed marketing from pseudoscience to data-driven discipline, creating new playbooks for growth and challenging the need for traditional sales teams.

The new marketers

Four lessons for optimizing Twitter

Data-driven analysis reveals optimal Twitter engagement: best posting times, impact of retweets, and how follower counts affect click-through rates. Key metrics for social ROI.

Four lessons for optimizing Twitter