Product

The trinity of product design

Learn how successful SaaS products balance UX design for 3 distinct user types: new, occasional & power users. Key insights from Google AdWords & startup examples.

Great products turn motivation into capability

Learn how great products convert user motivation into capability using BJ Fogg's behavior model. Key insights for founders on building products users love through smart UX design.

Stories, not sentences

Explore how modern information overload impacts startups and decision-making. Learn why quality trumps quantity in data consumption and content curation for tech leaders.

Stories, not sentences