SaaS

How an $11B SaaS Company Measures Churn

Learn how ServiceNow, an $11B SaaS leader, measures customer churn through two key metrics: upsell rate and renewal rate. Data-driven insights for SaaS founders.

Why We're Only Just at the Beginning of SaaS

Legacy software giants control 83% of market cap and 93% of revenue, but massive opportunities remain for SaaS startups. Analysis of market dynamics and growth potential.

Why We're Only Just at the Beginning of SaaS

The Health of the SaaS IPO Market

Analyze the health of SaaS IPOs: 60% of companies trade above IPO pop price, with median 69% appreciation. Key data insights for startup founders & investors.

The Health of the SaaS IPO Market