SaaS

The Increasing Fragmentation of SaaS

Explore how SaaS fragmentation is reshaping enterprise software, with marketing tech companies growing 98% to 1,875 in 2015. Key insights for startup founders.

The Increasing Fragmentation of SaaS

The Beauty of Bottoms Up SaaS Businesses

Discover why bottom-up SaaS models accelerate growth through shorter sales cycles, rapid experimentation, and product-led strategies. Key insights for startup founders.

How an $11B SaaS Company Measures Churn

Learn how ServiceNow, an $11B SaaS leader, measures customer churn through two key metrics: upsell rate and renewal rate. Data-driven insights for SaaS founders.

Why We're Only Just at the Beginning of SaaS

Legacy software giants control 83% of market cap and 93% of revenue, but massive opportunities remain for SaaS startups. Analysis of market dynamics and growth potential.

Why We're Only Just at the Beginning of SaaS