Discover how Veblen goods economics challenges traditional SaaS pricing models. Learn why higher prices can drive more demand in B2B software markets.
Discover the 9 essential marketing disciplines that power successful SaaS companies, based on insights from Zendesk's former CMO. Data-driven strategies for startup growth.
Discover why gross margin, not revenue, is the true driver of startup success. See how 95% vs 5% margins create massive competitive advantages in SaaS.
Explore why successful products exist in a perpetual state of iteration and evolution. Key insights for startup founders on embracing continuous product development.
Discover the optimal pricing strategy for SaaS startups based on analysis of 45 public companies. Data reveals how ACVs from $15K to $1M impact sales efficiency.
An in-depth analysis of Zendesk's S-1, exploring key SaaS metrics like revenue growth and gross margin to understand the company's efficient customer acquisition strategy.
Learn how to benchmark SaaS startups using 3 key metrics: revenue growth, time-to-IPO, and ACV. Data-driven analysis of top performing companies.
Analyze HubSpot's path to IPO through key SaaS metrics: 88% CAGR, revenue growth from $5.7M to $71M, and benchmarks against 40 public companies.
Compare growth trajectories: Consumer startups hit $100M+ revenue in year 2 vs steady SaaS growth through year 8. Key benchmarks reveal surprising spend patterns.
Discover why customer success has become critical for SaaS companies, driving 20% market growth and $18B in spending. Key insights for startup leaders.