Strategy

Selling Your Product While You Build It

Learn how successful SaaS startups sell their product during development, using customer prepayments to fund growth while iterating toward product-market fit.

Selling Your Product While You Build It

The ROI of Cash Burn for SaaS Startups

Learn how successful SaaS startups calculate cash burn ROI, with target metrics for revenue multiples and payback periods. Data-driven insights for optimal growth strategy.

Jettisoning the Assumptions of Last Year

Explore how foundational business theories and management data are being challenged, and why startups must regularly test their core assumptions to succeed.

Jettisoning the Assumptions of Last Year

The Challenges of the Platform Go To Market

Learn the 5 key challenges of platform go-to-market strategies and why point solutions often win. Essential insights for SaaS founders and sales leaders.

Has SaaS Become Commodified?

Is SaaS becoming commodified? Explore 4 key market shifts affecting SaaS startups: falling tech barriers, standardized playbooks, rising CAC, and market saturation.