Avoiding the PLG Trap : Office Hours with Oliver Jay
On October 5th at 9:30am Pacific time, Office Hours will host Oliver Jay, former CRO at Asana & executive at Dropbox. Having worked at two of the most successful bottoms-up SaaS companies, Oliver understands the product-led growth motion better than most.
Recently, he’s written about the PLG trap. “Although the PLG approach yields rapid initial adoption and growth, scaling a PLG company is a different story.”
The main reason is the tension PLG creates for SaaS companies between the early adopters who have fueled the company’s rapid & efficient growth & the demands of the larger customers. Having seen this twice, Oliver has a clear point of view on how to successfully build a company with multiple sales motions.
During this Office Hours, Oliver & I will talk about :
- when the PLG trap becomes apparent
- how to scale the go-to-market organization to continue growing
- some case studies for companies who have done it well
If you’re interested to attend, please register here. As always, submit questions through the registration form & I’ll weave them into the conversation.
I look forward to welcoming Oliver to Office Hours!