Using Chat in Content Marketing - Observations Several Months In
I’ve been struggling with the right way to enable commenting on this blog for a long time. In 2013, I wrote a post called Letter to the Editor about my challenges with comments.
Most notably, comments meaningfully changed readers’ perceptions of the content they read, even if the comments are not sound. In addition, I haven’t found a way to effectively moderate comments at scale.
Several months ago, I deployed a chat widget at the bottom off this page as an experiment. Here are my observations so far:



