The Rise of Data Lakes in Software Architecture
Historically, software-as-a-service (SaaS) has been built on databases with structured data, as you might find in an Excel spreadsheet.

But the ability of large language models to extract insights from unstructured information changes this architecture : data repositories like data lakes are becoming essential parts of modern SaaS stacks.
For example, next generation marketing software might ingest structured data from Google Analytics and lead capture software as before. But it also might start to analyze customers’ behavior in online webinars, conversations with customer support and sales teams, and more - all of which is unstructured data stored in video & raw text & audio files.
credit: Wired
