PLG & Profitability : More Product Doesn't Necessarily Mean Greater Profits

Profitability or net income margin has become the most important correlate to public software company valuations. But public companies are less profitable today than a year ago. Surprisingly, PLG companies’ profitability has suffered more than sales-led businesses.

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Across every quartile, public software & infrastructure companies have seen a 5 percentage point drop in net income since Covid.

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Top 10 Posts of 2022

These are the top 10 posts by engagement for 2022 at tomtunguz.com.

Reflecting on them, I see they clustered on web3 & the fundraising market, both of which experienced a tumultuous year. Selling in the pandemic & post-pandemic also drew a lot of interest.

I’m grateful to everyone who read them, commented, debated, & shared them.

  1. The Web 3 Marketing Stack: The Next Big Wave in Crypto. I wrote about my thesis that web3 technologies will underpin both a fundamental change in web2 ads by replacing the cookie with an NFT & the tools web3 startups will need to pay for growth during the current winter.
  2. The State of Web3 in 2022 through Data. Delivered at DuneCon, this presentation provides an aerial view of the state of web3. About 2.5m active users, about 5k developers committing code, & 70-90% drops in activity from the beginning of the year.
  3. Figma’s 50x ARR Multiple & What it Means for Startup Fundraising. Adobe’s acquisition of Figma at the highest ARR multiple ever for a company-at-scale stunned the market that was reeling from the macroeconomic shock.
  4. Deliberately Underselling as Sales Strategy Borne from a series of Office Hours with Lee Kirkpatrick & Bill Binch, this post advocates for quicker sales cycles with smaller ACVs to drive more predictability & superior NDR. Also, this strategy minimizes pipeline supply shocks.
  5. Growth is No Longer the Best Predictor of a Software Company’s Value. After a twelve-year long bull run, investors no longer value growth at-any-cost. Efficiency matters just a bit more in the public markets. A watershed change that cascaded into the private markets that has led to a significant bid/ask spread between founders & investors.
  6. 9 Predictions for Data in 2023 Delivered at Monte Carlo’s IMPACT summit, I touched on the evolution of the decade of data. More than half of analytics workloads reside in the cloud in ten years.
  7. Grey Skies in Cloud Earnings I charted the earnings reports of the three largest cloud infrastructure companies as an index of software buying behavior. Growth rates for these behemoths have fallen in half from 44% on average to 22% in two quarters, underscoring the lengthening sales cycles of enterprise software.
  8. Fundraising 2022 Where We Are & Where We’re Going From Traction in Vancouver, these slides demonstrated the bid/ask spread between VCs & founders. Investors saw the public markets fall 70% & surveyed founders replied they expected a 10% decline in valuations. Where those two meet will determine the environment for 2023.
  9. Imagine You’re a Venture Capitalist. This posts questions how to manage a venture fund: whether to double down on companies during a changing valuation environment.
  10. $112m of Market Cap per Engineer. I calculated the total value creation in web3 & divided by the active number of developers to estimate this statistic. The figure has fallen by 80% or so since I wrote it. Regardless, I still believe in the potential of web3 technologies.
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Napoleon's Influence on the Modern Data Stack : hyperdimensional Analysis with Malloy

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Data visualization is a passion of mine. I remember reading Edward Tufte’s book The Visual Display of Quantitative Information & stumbling across Charles Minard’s “Napoleon’s March.”

Most visualizations plot 2 dimensions. Napoleon’s March encodes 6 : the geography of the terrain, the route & the direction of the army, the headcount of the troops, the temperature of the battlefield, & the time of year of Napoleon’s doomed quest to conquer Russia. Click to enlarge it.

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The Uniswap Token Launch : Tokens as CAC Part II

Airdrops may be one of the most prevalent forms of marketing in web3. Airdrops reward users who have helped the project & generate awareness of the token by depositing free tokens into their wallets.

Recently, Dune Analytics published an analysis of the Uniswap UNI token airdrop.

Some background on the UNI airdrop: To be eligible, users must have transacted on Uniswap before September 1, 2020. Uniswap distributed 150m UNI tokens - about half went to insiders (investors, employees, etc.). Uniswap gave 400 tokens to each eligible user, worth about $1200 at the time. Today, UNI tokens’ market cap tops $5b.

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The Best Time of Year to Raise for Your Startup

I set out to determine if fundraising seasonality had changed from this post I published in 2014 which suggested Q2 & Q4 were best for founders.

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The answer is yes. The US software Series A market has become much less seasonal since that post in 2014. I’ve plotted the data above & smoothed it to clarify the patterns. In 2013, the surge in June/July & December stand out.

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A New Chapter

After more than 14 years at Redpoint, I’m starting a new chapter.

I’m filled with optimism for the future.

The US venture capital ecosystem has grown 40x in dollars from $8b to $320b invested in 10 years. Fueled by this capital, startup company formation rates touched fifteen-year highs in 2021.

The Decade of Data is just a few years in & already it has transformed the way we do business.

Builders are re-architecting SaaS applications atop data warehouses to join data across domains in a wave that will transform software.

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My Laptop is Faster than Your Cloud : Announcing MotherDuck

image My laptop is faster than your cloud.

For the last ten years, the data ecosystem has focused on big data - the bigger the data set, the more exciting.

But most workloads aren’t massive. Instead of requiring a scale-out database in the sky, most analyses are faster with an optimized database on your computer that can leverage the cloud when needed.

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Office Hours with Fredrik Haga of Dune : What is the Future of Web3 post-FTX?

image On November 29th at 9am Pacific Time, Office Hours will host Fredrik Haga, founder & CEO of Dune.

Dune is the authoritative source of web3 data. For information on Decentralized Exchange activity, lending volumes, or even the current FTX account balances. I used Dune to make the State of Web3 Presentation.

During this Office Hours, Fredrik & I will talk about

  • the importance of data in a decentralized world
  • the impact of the three major collapses this year: FTX, Luna, & ThreeArrows on the ecosystem
  • the evolution of web3 in 2022
  • building a startup through tough market conditions

If you’re interested to attend, please register here. As always, submit questions through the registration form & I’ll weave them into the conversation.

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Soft in the Middle - Examining Your Startup's Org Chart

Let’s compare the organizational design of two hypothetical startups. Each has 4 layers in the company: CEO, VP/Director, Manager & Individual Contributor (IC).

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This first company has 112 employees across those four levels. 27 in management & 85 doers. Each manager has four reports. This is called the span of control. Layer 1 is the CEO, 2 are the VPs, etc.

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