Learn how successful SaaS startups drive user behavior change through product design, sales, and data. Key strategies to reduce churn and boost adoption.
Learn the 3 essential marketing skillsets every startup needs in a head of marketing: MarCom, quantitative, and product. A data-driven guide for founders hiring their first CMO.
Analyze the optimal customer value strategy for SaaS startups with real IPO data. Key finding: Revenue per customer shows only 0.3 R² correlation with total revenue.
Explore how predictive AI, cloud data, and machine learning are transforming SaaS in 2014, driving acquisitions and creating new competitive advantages for startups.
Learn how churn impacts startup growth: analyze maximum viable churn rates, capital requirements, and revenue tradeoffs for SaaS companies with real metrics and data.
Discover the unique go-to-market challenges B2D startups face and learn proven sales strategies from successful companies like Github, Twilio, and Stripe.
Learn why common churn calculations can overestimate SaaS metrics by 2x. A data-driven analysis of customer lifetime value formulas and why traditional models fail startups.
Learn how effective sales quotas drive SaaS growth through 3 key metrics: Business Results, Sales Objectives & Activities. Data-driven insights for startup leaders.
Discover how seasonality impacts SaaS revenue: Analysis of 40+ public companies reveals surprising growth patterns across quarters, with key data insights for founders.
Learn the proven 3-door framework for SaaS website optimization from former Salesforce CMO. A strategic approach to convert visitors into customers.
