JANUARY 4, 2013
To Sell is Human
Discover why ambiverted salespeople outperform extroverts by 25% in enterprise sales. Key insights on modern B2B selling from Daniel Pink's research.
Sales
DECEMBER 7, 2012
The one ideal characteristic of your startup’s first customers
Learn why daily active users (DAU/MAU ratio) are the ideal first customers for startups, and how power users drive product-market fit through rapid feedback and pricing validation.
DECEMBER 4, 2012
Education sales vs execution sales
Learn the key differences between education vs execution sales strategies for startups, and how to choose the right approach for faster revenue growth and market adoption.
NOVEMBER 20, 2012
Segmenting customer pipelines
Learn how to optimize SaaS conversion funnels by segmenting customer pipelines. Data-driven strategies to understand and improve segment-specific conversion rates.
SEPTEMBER 18, 2012
The Secret to SMB SaaS Distribution
Learn how successful SMB SaaS companies like Zendesk & Expensify drive growth through community building, not paid ads. Key metrics and distribution strategies revealed.
SEPTEMBER 13, 2012
Choosing market segments on customer profitability
Learn how customer profitability drives B2B pricing strategy. Compare profit margins across industries: software (33%), restaurants (13%), grocery (6%) to target the right market segments.
AUGUST 21, 2012
The Freemium Game Plan
Learn the key elements of successful freemium business models: from product design to market fit. Data-driven insights on growth, retention & conversion strategies for SaaS startups.
AUGUST 20, 2012
Segmenting the SaaS Market for Sales
Discover key SaaS market segments using US Census data: 98% of businesses have <100 employees. Learn how to build a data-driven B2B sales strategy for your startup.
AUGUST 20, 2012
Segmenting the SaaS Market for Sales
Learn how to segment the SaaS market with census data: 98% of US businesses have <100 employees, while just 12.5K firms employ 500+. Key insights for startup sales strategy.