Why Lifetime Value is Relevant Again in Software
Budget cuts followed interest rate hikes in 2022. By late 2023, more than a year of financial scrutiny had challenged many publicly traded software companies.
However, 2024 has been a tough year again.

Net dollar retention for publicly traded software companies fell from 113% on average to 108%, a five percentage point drop.1 80% of publicly traded companies saw their NDR wilt again in 2024. Overall account expansion remains roughly 5 percentage points above inflation.

The output could fit into any radio show or podcast I’ve listened to. It’s not perfect: there are no intros or outros. But the “hosts” chuckle, ask questions, interplay in human-like ways. The AI even references images in the post.
