Sales

The $100M ARR Customer

Explore how Workday's $100M+ Walmart deal validates enterprise SaaS at massive scale. Key insights on the shifting $1.2T software market and record-breaking ARR.

Fighting and Leveraging Inertia in Sales

Learn how successful SaaS companies leverage activation energy in sales: reduce switching costs to win deals, then increase them for retention. Key strategies for startups.

Fighting and Leveraging Inertia in Sales