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    Customer Success by @ttunguz

    Venture Capitalist at Theory

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    Customer Success

    2022

    Your Customers' Profitability is Your Startup's Future Health

    September 12

    200% NDR: What Does it Take to Achieve this Stellar Milestone?

    September 2

    The Three Types of Customer Success Teams

    March 10

    2021

    How Much is 20% More NDR Worth to Your SaaS Startup?

    March 5

    2020

    What is the Structure of the Typical SaaS Company as it Scales?

    June 21

    2019

    Benchmarking Your Sales and Customer Success Teams

    November 21

    How Much ARR Can a CSM Manage?

    January 25

    2016

    Fighting and Leveraging Inertia in Sales

    August 4

    The Strategic Shift in Revenue for SaaS Startups as They Scale

    March 9

    2015

    Startup Best Practices 13 - Patience with Unit Economics

    June 14

    Startup Best Practices 12 - Customer Success Compensation

    June 11

    How an $11B SaaS Company Measures Churn

    June 10

    The 4 Teams Within Customer Success Organizations

    May 15

    Why Your Startup's Churn Rate Affects Your Company's Ability to Plan Its Future

    March 16

    The 4 Types of Customer Success Organizations

    February 4

    2014

    How Customer Success Meaningfully Reduces Cost of Customer Acquisition

    December 18

    How Much Should Your Startup Spend on Customer Account Expansion?

    November 24

    Why Negative Churn is Such a Powerful Growth Mechanism

    November 18

    Four Important Data Points on Measuring Your Startup's Customer Happiness

    October 29

    Why Customer Success? Why Now?

    August 12

    Building a Performant Customer Success Organization

    July 31

    The 4 Challenges Facing Customer Success Teams in SaaS Startups

    May 15

    Quantifying a SaaS Startup's Revenue at Risk

    April 23

    Why Everything I Thought I Knew About Churn Is Wrong

    January 15

    2013

    How to Hire a Head of Customer Success for Your Startup

    December 5

    The Three Churn Mitigation Strategies of SaaS Startups

    October 31

    How Much Should Your Startup Spend on Managing Churn?

    October 16

    Why Customer Success Is An Essential Part of Every SaaS Startup

    October 11

    What Your Startup’s MRR Figure Is Hiding

    September 27