Data Analysis

The Voice of the People is Data

Learn how Netflix uses data analytics to predict content success, transforming TV production with 25M+ subscribers' viewing patterns and ROI-driven decision making.

The Voice of the People is Data

The Religious Debate About Data

Explore the tension between data-driven and intuitive decision-making in startups. How top companies like Google and Apple blend metrics with innovation to drive growth.

The Religious Debate About Data

Performance marketing for startups with R

Learn how startups can build data-driven performance marketing engines using R and machine learning. A practical guide to calculating customer value and optimizing growth.

Performance marketing for startups with R

Data on the “seedpocalypse”

Explore data-driven analysis of the Series A funding crisis, examining 3 key trends reshaping seed-stage startup investment and venture capital dynamics.

Data on the “seedpocalypse”

VC investment trends in the consumer web

Analysis of consumer web vs enterprise VC investment trends: Data shows consumer startups still gaining share despite late-stage valuation challenges in 2012.

VC investment trends in the consumer web

The culture of data science

Explore how Nate Silver's perfect election predictions highlight a cultural shift: why data-driven decision making is replacing intuition in startups, politics & beyond.

The culture of data science

Mobile OS trends in five charts

Explore how Android and iOS battled for mobile OS dominance, from Apple's 191M device lead in 2011 to Android's surprising high-end market success. Data-driven analysis of mobile trends.

Mobile OS trends in five charts

Profitability and the IPO Market

Explore why 90% of small-cap IPOs are unprofitable, challenging traditional views on venture-backed public offerings. Data-driven analysis reveals key trends for founders.

Profitability and the IPO Market

Segmenting the SaaS Market for Sales

Discover key SaaS market segments using US Census data: 98% of businesses have <100 employees. Learn how to build a data-driven B2B sales strategy for your startup.

Segmenting the SaaS Market for Sales