Avoiding the PLG Trap : Office Hours with Oliver Jay
Join former Asana & Dropbox CRO Oliver Jay to learn how SaaS companies can avoid the PLG trap and successfully scale multiple sales motions for sustainable growth.
Join former Asana & Dropbox CRO Oliver Jay to learn how SaaS companies can avoid the PLG trap and successfully scale multiple sales motions for sustainable growth.
Analyze 2023 startup staffing trends: Enterprise Tech 30 data reveals 57% headcount growth, R&D ratios, and hiring patterns across growth stages.
Learn how startups can scale sales by leading with sales engineering instead of AEs. A data-driven approach to maintaining product-market fit while growing revenue.
New data reveals startup sales cycles increased 24% in 2023, with enterprise deals taking 36% longer. Key benchmarks for SaaS founders across market segments.
Analyze cloud growth trends in 2023: AWS, GCP & Azure drop from 44% to 27% YoY growth as tech companies prioritize profitability over expansion.
Explore how AI adoption gives tech incumbents unprecedented advantages over startups, reversing historical patterns in cloud and mobile disruption.
Analyze Microsoft's Q4 earnings to forecast 2023 SaaS trends: Azure growth down 15%, enterprise spending slows, and key data signals for startup leaders.
Discover why PLG companies now trail sales-led firms in profitability by 10%. New data reveals shifting SaaS business models and spending patterns in 2023.
Analyze how SaaS companies allocate spend between R&D and sales: PLG startups invest 33% in R&D vs 25% for sales-led firms. Key data trends 2017-2023.
Analyze how COVID-19 impacted SaaS sales efficiency, from 52% to 47%. Key insights on market trends and CAC for startup founders and investors.