Marketing by @ttunguz

Venture Capitalist at Theory

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Marketing

2024

The Ghost in the Machine : Invisible Ads in Generative Search	August 6
5th Grade Outlining in Mrs. L's Class : Metawriting before the Age of AI	January 21

2023

What 70m Thread Users Mean for B2B Marketers	July 7
Marketing Teams as Hedge Funds	June 21
How Should You Staff Your Startup in 2023	May 17
Rabbits on Firetrucks : Generating Images for B2B Blog Posts Using AI	January 13

2022

The Uniswap Token Launch : Tokens as CAC Part II	November 27
Five Pillars of PLG with Carilu Dietrich	October 19
Office Hours with Carilu Dietrich - Marketing for Hypergrowth Companies	October 10
Web3 Users Are Just Like Web2 Users	September 6
Pipeline Analysis Playbook	August 18
How Important is Your Software to Your Customer? It's Time to Find Out.	July 22
Asking Users to Complete Tough Mudders to Use Your Product	June 28
The Web3 Marketing Stack: The Next Big Wave in Crypto	June 23
What's Better than a Cookie? A Wallet - How Crypto Will Revolutionize Marketing	June 16
The New Key Competitive Advantage for Web3 Startups	June 13
The People Roadmap for Startups	March 9
Why You Should Expect Your VP Product to Sign Up for a Lead Quota	January 28

2021

Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?	December 17
The Need for Two Types of Payback Period Calculations	November 7
Why You Should Repeat Yourself, A Lot	October 5

2020

Building a Product-Led Growth Machine: Office Hours with GC Lionetti	December 7
How Developer Marketing Parallels Consumer Marketing	November 9
Notes from Office Hours with Kimbre Lancaster on How to Run Successful Virtual Events	September 29
How to Maximize the Impact of Your Website When Targeting Two Personas	September 14
Redpoint Office Hours with Kimbre Lancaster on Hosting Successful Virtual Events	September 1
A Quick Diagnostic to Determine if Your Sales & Marketing Teams are Aligned	August 31
Why Startups Should Establish Qualifying Signals for Sales Teams Early On	August 24
How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities	July 26
The Unforeseen Benefits of Online Events	July 19
Top 10 Learnings from the Redpoint 2020 GTM Survey	June 25
What is the Structure of the Typical SaaS Company as it Scales?	June 21
Notes from Office Hours with Hollie Wegman	June 12
Narrative Economics and the Power of Stories	April 22
Trust is at the Core of Software Marketing	January 24
What is a Best in Class Payback Period for a Software Company in 2020?	January 20

2019

The 13 Critical Questions to Answer about Your Startup's Product Marketing	November 18
If You Have Great NDR Retention, Should You Increase Your Marketing Spend?	September 2
Should Your Startup Employ Both Assisted and Unassisted Trials to Acquire Customers?	February 28
Answering Readers' Questions about the Free Trial Survey	February 11
Top 10 Learnings from the Redpoint Free Trial Survey	February 6
The Two Things You Need From Early Customers that Matter More than Cash	February 4

2018

An Often Forgotten Characteristic About Your Startup's Ideal Customer Profile The Ideal Customer Profile. The perfect customer. Can you describe it for your startup? The more precisely you can describe it, the better. That will simplify disqualification. But articulating the ICP well isn't enough.	March 25
The Clearest Articulation of a Marketing Roadmap	March 2

2017

The Implication of Secular Increases in SaaS CAC	November 1
How to Decide When To Move Upmarket	August 8
A Tale of Two Go To Market Strategies	April 24
The Four Dimensions of a Demand Generation Portfolio	April 17
SMB or Enterprise - Which is the Better Go To Market in SaaS?	April 13
Customer Operations - An Idea for Maximizing Efficient Growth in SaaS Companies	March 29
Creating Tension in Your Startup's Marketing Positioning	March 27
The Best Content Marketers in the World	March 15
Using Chat in Content Marketing - Observations Several Months In	January 18

2016

Why Demand Generation Can Be So Challenging For Startups	October 26
3 Marketing Insights from a World Class SaaS Marketer	August 29
The Four Factors to Consider When Developing Your Startup's Pricing Strategy	June 20
Mitigating Myopia in SaaS Marketing	June 16
Disruptive Innovation in SaaS by Competing with Non-Consumption	March 18

2015

Five Words of Wisdom from SaaS Office Hours with Bill Macaitis	October 22
Using Vaporware to Validate a Product Idea and Generate Demand for Your Startup	October 19
The Importance of Payback Period for SaaS Startups	September 21
Startup Best Practices 15 - Start With the Why	July 12
The Disruptive Effect of Open Source Startups	June 16
The Expanding Role of Marketing in SaaS Companies	June 8
The Innovator's Solution for SaaS Startups - The Flywheel SaaS Company	April 19
The 5 Marketing Channels of Great SaaS Companies	March 18
The Compounding Returns of Content Marketing	March 3
The Sales Motions of B2C2B Companies	January 12

2014

The 9 Marketing Disciplines of Great SaaS Companies	October 22
The Valuable Startup Equity That's Not Captured in Your Cap Table	October 1
The Marketing Math Behind Scaling a SaaS Salesforce	June 30
The Riskiest Investment a Startup Can Make	June 6
Salesforce's Marketing Secret - The Fourth Marketing P	June 2
The Common Characteristics of Successful Freemium Companies	May 30
A Framework for Maximizing Startup Marketing Effectiveness	May 5
What to Look for When Hiring a Head of Marketing for Your Startup	February 20
The Three Doors to SaaS Success	January 7

2013

Startup Best Practices 3 - How to Structure a Sales and Marketing Team	December 3
The Simplest Brand Health Question For Your Startup	October 9
Which Half of Your Startup’s Emails Are Wasted?	September 20
The Sales and Marketing Spend Strategies of Billion Dollar SaaS Companies	August 26
Choosing a Content Marketing Strategy for Your Startup	August 19
Community Marketing: Starting A Movement For Your Product	July 31
A Formula for Innovation	July 6
Block and Tackle Product Marketing	May 29
Antagonism is the Heart of the Consumerization of IT Movement	May 23
Three Counterintuitive Points about SMB SaaS	May 6
The Defining Characteristics of Successful SMB SaaS Startups	April 17
Why Branding Is the Next Essential Startup Competency	March 13
Matching Marketing Tactics to The Sales Funnel	February 22
The new marketers	January 7

2012

The Secret to SMB SaaS Distribution	September 18
The Freemium Game Plan	August 21
Segmenting the SaaS Market for Sales	August 20
The Path to Exponential Growth	August 14
Stories, not sentences	June 2
Successful SMB SaaS Companies Have a 2 Step Value Proposition	April 26