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5th Grade Outlining in Mrs. L's Class : Metawriting before the Age of AI

January 21


What 70m Thread Users Mean for B2B Marketers

July 7

Marketing Teams as Hedge Funds

June 21

How Should You Staff Your Startup in 2023

May 17

Rabbits on Firetrucks : Generating Images for B2B Blog Posts Using AI

January 13


The Uniswap Token Launch : Tokens as CAC Part II

November 27

Five Pillars of PLG with Carilu Dietrich

October 19

Office Hours with Carilu Dietrich - Marketing for Hypergrowth Companies

October 10

Web3 Users Are Just Like Web2 Users

September 6

Pipeline Analysis Playbook

August 18

How Important is Your Software to Your Customer? It's Time to Find Out.

July 22

Asking Users to Complete Tough Mudders to Use Your Product

June 28

The Web3 Marketing Stack: The Next Big Wave in Crypto

June 23

What's Better than a Cookie? A Wallet - How Crypto Will Revolutionize Marketing

June 16

The New Key Competitive Advantage for Web3 Startups

June 13

The People Roadmap for Startups

March 9

Why You Should Expect Your VP Product to Sign Up for a Lead Quota

January 28


Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?

December 17

The Need for Two Types of Payback Period Calculations

November 7

Why You Should Repeat Yourself, A Lot

October 5


Building a Product-Led Growth Machine: Office Hours with GC Lionetti

December 7

How Developer Marketing Parallels Consumer Marketing

November 9

Notes from Office Hours with Kimbre Lancaster on How to Run Successful Virtual Events

September 29

How to Maximize the Impact of Your Website When Targeting Two Personas

September 14

Redpoint Office Hours with Kimbre Lancaster on Hosting Successful Virtual Events

September 1

A Quick Diagnostic to Determine if Your Sales & Marketing Teams are Aligned

August 31

Why Startups Should Establish Qualifying Signals for Sales Teams Early On

August 24

How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

July 26

The Unforeseen Benefits of Online Events

July 19

Top 10 Learnings from the Redpoint 2020 GTM Survey

June 25

What is the Structure of the Typical SaaS Company as it Scales?

June 21

Notes from Office Hours with Hollie Wegman

June 12

Narrative Economics and the Power of Stories

April 22

Trust is at the Core of Software Marketing

January 24

What is a Best in Class Payback Period for a Software Company in 2020?

January 20


The 13 Critical Questions to Answer about Your Startup's Product Marketing

November 18

If You Have Great NDR Retention, Should You Increase Your Marketing Spend?

September 2

Should Your Startup Employ Both Assisted and Unassisted Trials to Acquire Customers?

February 28

Answering Readers' Questions about the Free Trial Survey

February 11

Top 10 Learnings from the Redpoint Free Trial Survey

February 6

The Two Things You Need From Early Customers that Matter More than Cash

February 4


An Often Forgotten Characteristic About Your Startup's Ideal Customer Profile

March 25

The Clearest Articulation of a Marketing Roadmap

March 2


The Implication of Secular Increases in SaaS CAC

November 1

How to Decide When To Move Upmarket

August 8

A Tale of Two Go To Market Strategies

April 24

The Four Dimensions of a Demand Generation Portfolio

April 17

SMB or Enterprise - Which is the Better Go To Market in SaaS?

April 13

Customer Operations - An Idea for Maximizing Efficient Growth in SaaS Companies

March 29

Creating Tension in Your Startup's Marketing Positioning

March 27

The Best Content Marketers in the World

March 15

Using Chat in Content Marketing - Observations Several Months In

January 18


Why Demand Generation Can Be So Challenging For Startups

October 26

3 Marketing Insights from a World Class SaaS Marketer

August 29

The Four Factors to Consider When Developing Your Startup's Pricing Strategy

June 20

Mitigating Myopia in SaaS Marketing

June 16

Disruptive Innovation in SaaS by Competing with Non-Consumption

March 18


Five Words of Wisdom from SaaS Office Hours with Bill Macaitis

October 22

Using Vaporware to Validate a Product Idea and Generate Demand for Your Startup

October 19

The Importance of Payback Period for SaaS Startups

September 21

Startup Best Practices 15 - Start With the Why

July 12

The Disruptive Effect of Open Source Startups

June 16

The Expanding Role of Marketing in SaaS Companies

June 8

The Innovator's Solution for SaaS Startups - The Flywheel SaaS Company

April 19

The 5 Marketing Channels of Great SaaS Companies

March 18

The Compounding Returns of Content Marketing

March 3

The Sales Motions of B2C2B Companies

January 12


The 9 Marketing Disciplines of Great SaaS Companies

October 22

The Valuable Startup Equity That's Not Captured in Your Cap Table

October 1

The Marketing Math Behind Scaling a SaaS Salesforce

June 30

The Riskiest Investment a Startup Can Make

June 6

Salesforce's Marketing Secret - The Fourth Marketing P

June 2

The Common Characteristics of Successful Freemium Companies

May 30

A Framework for Maximizing Startup Marketing Effectiveness

May 5

What to Look for When Hiring a Head of Marketing for Your Startup

February 20

The Three Doors to SaaS Success

January 7


Startup Best Practices 3 - How to Structure a Sales and Marketing Team

December 3

The Simplest Brand Health Question For Your Startup

October 9

Which Half of Your Startup’s Emails Are Wasted?

September 20

The Sales and Marketing Spend Strategies of Billion Dollar SaaS Companies

August 26

Choosing a Content Marketing Strategy for Your Startup

August 19

Community Marketing: Starting A Movement For Your Product

July 31

A Formula for Innovation

July 6

Block and Tackle Product Marketing

May 29

Antagonism is the Heart of the Consumerization of IT Movement

May 23

Three Counterintuitive Points about SMB SaaS

May 6

The Defining Characteristics of Successful SMB SaaS Startups

April 17

Why Branding Is the Next Essential Startup Competency

March 13

Matching Marketing Tactics to The Sales Funnel

February 22

The new marketers

January 7


The Secret to SMB SaaS Distribution

September 18

The Freemium Game Plan

August 21

Segmenting the SaaS Market for Sales

August 20

The Path to Exponential Growth

August 14

Stories, not sentences

June 2

Successful SMB SaaS Companies Have a 2 Step Value Proposition

April 26