Vercel's COO on how the company actually built an inbound sales agent: a 125-line prompt written by the top SDR, six weeks of human QA, & the moment the prompt grew to 1,000 lines & had to be replaced by 14 rules in code.
Vercel took its inbound SDR team from 10 to 1.25, automated 90% of sales development, & runs the whole thing for single-digit thousands a year. The SDR function is being absorbed into the workflow.
Learn how to align sales commission payouts with customer payments to protect startup cash flow. Key strategies to avoid $200k+ quarterly burn increases.
Learn why defining your startup's Ideal Customer Profile (ICP) isn't enough - discover 3 critical criteria for creating actionable ICPs that drive qualified B2B sales leads.
Vercel replaced 9 of 10 inbound SDRs with an AI agent in six weeks, using one part-time GTM engineer. Conversion rates held flat while speed improved. The future sales leaders predicted at dinner has arrived.
Comprehensive guide to GTM strategy for startups. Sales models, channel strategy, customer acquisition, positioning, & scaling revenue operations.
Learn proven sales strategies from analyzing hundreds of startups. Key insights on pricing, team structure, and scaling revenue for sustainable growth.
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Discover how AI is rewriting the SaaS GTM playbook after 20 years. Key insights from Scale AI, Copy.AI & top founders on new sales motions in AI software.
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